The Importance of Accessibility in Web Design

The Importance of Accessibility in Web Design

A powerful website is attractive, AND easy to interact with.

Powerful websites are more than skin deep. Just like people, it’s what is beneath the surface that’s most important. I strive to design aesthetically pleasing websites that serve a higher purpose: Accessibility.

A powerful website is attractive, AND easy to interact with.

A cleanly designed website is more useful to its end users. If they find your website easy to navigate and interact with, they will surely come back. A poorly designed website will leave a negative impact on viewers. Rarely do they return after leaving your website due to a bad experience.

To design a powerful website, it takes a lot more than text, color, and graphics. Accessibility is incredibly important. A pretty website means nothing if your users have trouble navigating or understanding your website.

For example: If your target market is an older generation, then small text links might not be wise. Most of your market might not even know your website is more than one page! Maybe you need larger links, and more pronounced calls to action. This will help guide them through the website, and increase the chance of them contacting you.

Likewise, what if your target market is comprised of late teens and early 20-somethings? Then large navigation buttons may not be as appealing. To them it could look dated and might be a turn-off. It would be wise to take the design in a more modern direction.

This is only the tip of the iceberg. Many issues exist and design is much deeper than what is seen on the surface. It has to relate to its audience. Sometimes it needs to guide them, sometimes it needs to wow them, and sometimes it needs to activate something inside them. It’s all about who the design needs to serve best. I work with you to help design a website that is the most user-friendly and best attracts your target market. I think anything worth doing is worth doing right. The first time.

“If you think hiring a professional is expensive, wait until you hire an amateur.”
– Red Adair

In other words, if your project isn’t handled correctly the first time you may need to pay someone else to do it again.

Wouldn’t it be easier to just hire the right person the first time?


One Man Workhorse
Rusty Marnell
Octane Studios

Call: (806) 672-8997
Facebook: Octane Studios

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