Designing an Effective, Kickass Logo – CASE STUDY

Designing An Effective Kickass Logo - CASE STUDY

Designing An Effective Kickass Logo – CASE STUDY

Designers are craftsman. But we answer to a higher level. Unlike other types of craftsman, we don’t make one final product. (or shouldn’t anyway…) The really good work takes years of experience, knowledge of who we are designing for, discovering the purpose of the design, and experimentation. Yes, I said it. Experimentation. We are a blend of artists and scientists…

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Local Uproar Over New City of Amarillo Logo

Local Uproar Over New City of Amarillo Logo

The “new” City of Amarillo Logo was already in use, oops!

There has been a recent fiasco locally about the issue of the new city logo. (November 2013) The old one was to be retired and a new one designed to commemorate the 100 year anniversary of Amarillo, Texas. Well…after the city had attempted several avenues for the new design, it settled on one. After it was unveiled, the new logo had overall positive reviews.

However, there was one downfall.
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Octane Studios Brand Case Study

Octane Studios Brand Case Study

The History of the Octane Studios Brand. How it came to be, and how it’s linked to my paternal lineage.

Design + Family History + Entrepreneurial Spirit = Octane Studios

I’ll explain all the effort to build my personal brand (Octane Studios) and how I can do the same for you. The story contains farming and FIRE. How’s that for reading incentive?

The Octane Studios brand was designed directly from my family history.
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SEO – Search Engine Optimization: Rocket Fuel for Your Website

SEO - Search Engine Optimization: Rocket Fuel For Your Website

Search Engine Optimization makes your website shows up higher in search results!

Search Engine Optimization is vital to websites. They make sure your website is best optimized to show up high in the search results on the main Search Engines (Google, Yahoo, and Bing). Getting seen by more people increases the chances they will share your website with other people. All this added traffic will lead to more: Social Media interaction, more emails, more calls, more business, and ultimately more cash flow.

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Why Do You Need A Brand? Because You’re In Business

Why Do You Need a Brand? Because You're in Business

You need a brand. Why? It creates a personal emotional response and draws people to you.

You’re in business? You need a brand. Why? It creates a personal emotional response within people and draws them toward you. Most of us wouldn’t trust a babysitter we don’t know with our children. That idea is basically the same in business.
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7 Reasons You Need To Market with Social Media

7 Reasons You Need To Market With Social Media

Social Media is a great way to conveniently connect with your customers via your computer, tablet, or smart phone.

Social Media is an excellent way to connect with existing and potential customers.
Build Trust, Communicate Quickly, Survey Simply, Hold Contests, Drive Traffic to Your Website, and best of all You Can Do It All Yourself!
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Sex Sells, Quality Design Does Too

Sex Sells, Quality Design Does Too

It draws us close to a business, takes us for a ride, and makes sure we don’t forget. (Red Lips © Jenny Rollo)

We know sex sells in advertising. But did you know the quality of your design is just as important?

It has a pull of attraction that we can’t always explain. It draws us close to a business, takes us for a ride, and makes sure we don’t forget.
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Refresh Your Website: Stay Modern Stay Up To Date

Refresh Your Website: Stay Modern Stay Up To Date

Your website isn’t a static form of marketing. It needs to grow and evolve with your company.

Old websites don’t make a good first impression to your audience. Websites are not static forms of advertising. They should evolve and grow with your business. Do you offer new services? Have you experienced staff changes? Have you moved across town? Have your prices changed? Your site needs to reflect the current state of your business in a clean and effective manner.

Fix Problems, Streamline, and Add Features
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